Wonder Paws Reflection

So before we dive into this portfolio project, let's reflect on the last major project we just had. So I worked in a group of 4 to develop a brand and marketing scheme for a local pet rescue called Wonder Paws Rescue. So we started with some research on recognized organizations such as ASPCA and PetCo Foundation and based our decisions on what has worked to help these rescues gain engagement. We quickly began to approach the fundraising aspect of this project and sabotaged our branding since we made the foolish decision to just split up the work and come together in the end. But we soon realized this was flawed when we had a meeting with our teacher to check up on our progress, so back to the drawing board we were. All of the work we produced was inconsistent and reflected on how we did not properly conduct thorough research. But as we started over we were able maintain a very clean yet inviting brand. We created fundraising ideas like new shirts, a calendar and even a Pet matcher to play off of Tinder, to match with your perfect pet. Though our grade is still pending, I believe we did well and created a nice brand and some good marketing ideas for the rescue.

You may be wondering why I am even mentioning this project but it is actually relevant to the upcoming portfolio project. Along with creating the short film, we have to make a marketing plan and describe how we wish to advertise and distribute the short film. So this was essentially a practice project before the real deal. Some things I will take away from this project is to take things one at a time and to do as much research as possible. This past project could have made a better grade with much more research and having even more evidence based decisions. Here is our standalone in case you want a better understanding of the finished product.

Miss me?

Almost nine months have passed and here we are, back on the blog. But I am coming back as a Media Studies A Level student now😎. I know, I'm just as surprised as you are. I really enjoyed the AS Level of the course and decided to continue with it into A Level. So far this year has been more fun because I really enjoyed the projects we have been working on, even though I do miss the AS Level sound project. This time around I am more motivated to create something that I am proud of and know that the efforts put in will create a wonderful outcome. Last year, my group and I did not put as much effort or thought into what was needed to make an exceptional film opening, but this year will be different. This year I am woking with a dear friend Ricardo on a short film, who is extremely passionate about this course and really excels in it. I have seen him at work and he truly knows how to create something amazing which is why I want to do better this year in order to not disappoint him or myself. He is already talking about how we need to start our planning process and have our script finished, AT LATEST, by the end of January, whew. But nonetheless I am very excited to finally start this, with the experience and what I have learned this school year, I am sure we will be able to produce something MUCH better than last years film opening (no offense past Layla).